Ask the Experts is your opportunity to connect directly with bona fide specialists across a variety of digital marketing topics, such as AI, content creation, personalization, programmatic advertising, social media, and SEO. You can ask about general trends, a specific campaign you’re planning, or your 2021 strategy.
Ask The Experts
MEET THE EXPERTS
Marketing Manager, Content & Acquisition, HubSpot
Expertise: Content Creation
AJ Beltis is a Marketing Manager at HubSpot in Cambridge, Massachusetts, where he creates lead generating content offers, ebooks, and templates for HubSpot's millions of blog readers. Outside of blogging and content creation, AJ's marketing experience ranges from podcasting, to video marketing, to paid search and social, to email marketing, to much more. Outside of work, AJ loves watching movies, hunting for good craft beer, and traveling. AJ's excited to meet with marketers and discuss plans and strategies for better content creation.
Account Director, Allebach Communications
Expertise: Brand Personas & Social Media
Jesse Bender is an Account Director for Allebach Communications where he leads branding, advertising, media and innovation initiatives for food and beverage clients, including Steak-umms. He joined Allebach in 2015 to lead client relations between two new major accounts. Prior to Allebach, he held positions in account management and business development for healthcare, legal and consumer goods advertising firms. He was recently interviewed by the Wall Street Journal, Business Insider, Back to Back Podcast, PR Week, the Harvard Kennedy School, Fast Company and the Washington Post regarding communication through a brand voice during a pandemic. Outside of work, Mr. Bender enjoys coaching youth travel and AAU basketball.
SVP Strategy, Broadbeam Media
Corinne Casagrande brings more than 17 years of experience to Broadbeam Media, where in her role as SVP, Strategy, she leverages her background in business analytics to identify pockets of previously unforeseen opportunity, maximizing marketing spend for clients such as Nordictrak, American Standard, and Penn State University.
Prior to joining Broadbeam Media at the company’s launch in January 2019, Casagrande developed performance media strategies for clients across all verticals. Casagrande spent the majority of her career in the creative agency world where she spearheaded re-branding and marketing strategy, conducted qualitative and quantitative consumer research and developed integrated marketing plans.
Topic: Data & Analytics
Harinder Singh Jaura
Associate Director, VWO Services
Harinder brings with him 7+ years of experience in the Conversion Rate Optimization services space and has helped thousands of customers in improving their conversion rates using a structured optimization process and helping them build & foster a culture of experimentation.
Topic: CRO & A/B Testing
Expertise: SEO + Future Marketing Trends
Alex Melen is an Award-Winning Serial Entrepreneur & Keynote Speaker. He is the founder of web hosting company T35 Hosting (founded 1997) and co-founder of advertising agency SmartSites (founded 2011). SmartSites now manages over $50MM/year in advertising spend and has 6 offices & 100 employees worldwide. SmartSites has been featured in the INC5000 for 3 consecutive years as one of the fastest growing digital agencies and Alex has been featured in Business Week's Top 25 Entrepreneurs, Bloomberg, Forbes, NPR & more.
Marketing Director, New York Marketing Association
Expertise: Video Marketing
Jimmy Newson is the marketing director of the New York Marketing Association in New York City. Jimmy has worked with local and national organizations including NARAS, (Grammys), People Magazine, AT&T, Microsoft, AOL, New York-Presbyterian Hospital, St. Mary’s Healthcare System for Children, Smart Hustle Magazine and the list goes on.
Through coaching, consulting, and public speaking, Jimmy has effectively helped thousands of businesses initiate effective business and marketing strategies to increase their bottom line. He is also an NYC Career and Technical Education (CTE) Business & Finance Commission Member. You can connect with him on Twitter at @jimmynewson1 or on LinkedIn at linkedin.com/in/jimmynewson.
Founder + CEO, Quan Media Group
Brian Rappaport is the founder and CEO of Quan Media Group, a boutique OOH shop founded in 2019 with the sole mission of delivering a personalized approach to OOH Buying & Planning with a focus on strategy & attribution. While they work across all categories, Quan specializes in working with brands in the DTC/Tech/Startup space who are interested in testing, launching & scaling OOH – while seeing a measurable result.
Prior to founding Quan, Brian spent 4+ years at RapportWW where he proactively built a direct client roster that included Casper, Roman, FreshDirect, Luminary, Andie, Quip, Daily Harvest, and LYFT among others. Additionally, he managed all OOH buying coming from Mediahub Mullenlowe NYC/BOS, Trilia, HUGE INC, and Initiative.
CEO, The Smithee Group
Expertise: Programmatic Advertising
Ben Smithee is a fun-seeker with an entrepreneurship problem. He’s regarded as a go-to expert in Digital Marketing, the future of retail, and the Millennial Consumer segment. He’s the recipient of the American Marketing Association’s Marketer of the Year Award, and has been nominated as one of the Top 10 Youth Marketers in the US. Ben has hosted top-rated weekly TV segments on WFAA’s Good Morning Texas, and The Broadcast.
In 2015, Ben launched The Smithee Group which focuses on helping brands and retailers strategically succeed in the age of digital everything. TSG’s experience includes some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Signet, Rio Tinto, and many more.
John J. Wall
Producer, Marketing Over Coffee
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Oren Klaff, Ryan Holiday, Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin.
His work has been cited by Forbes, CBS Evening News, The Associated Press, Inc. Magazine, The Boston Globe, DM News, and Featured Apple Podcasts.
John is a partner at Trust Insights. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle. Read more on LinkedIn.
CEO and Co-Founder of Whalar
Neil Waller is the co-founder and CEO of Whalar, the first Cannes-Lion-winning influencer marketing solution that champions authentic, creative and engaging content.
The platform was founded in 2016 by Neil and his co-founder, James Street, two university dropouts and serial entrepreneurs. They discovered the world of creators with influence whilst looking for ways to build brand awareness and create authentic content for their fashion brands.
Today, Whalar is used by major brands all over the world, from Apple to Unilever, helping them to collaborate with the best creators around the world, with offices in London, New York, LA, Austin, Berlin and Singapore. Their chairman is advertising legend, Sir John Hegarty and it is still the only Instagram, Facebook and Snapchat partner in the influencer space. Neil regularly speaks at major industry events about advertising, startups, and creativity.
Expertise: Artificial Intelligence
Brennan is a serial entrepreneur and leader in the AI-for-marketing space. After founding the leading social media agency of record, Pandemic Labs for a decade, Brennan founded Cortex, the first AI for creativity. Since the launch of Cortex, Brennan has been focused on spreading the word about the benefits of AI to creatives and marketers and empowering them to get ahead of the technological curve and take back their data.